From SELinux Wiki
If you want to change the context of a file the chcon program. However, changes made this way will not preserved if the file is relabeled by using restorecon or using the /.autorelabel file and rebooting.
# semanage fcontext -a -t myfile_t /path/to/myfile
This will add an entry in the system file contexts. This entry will be persistent, even when the distribution policy is updated. However, if you change policies, e.g. from targeted to mls, you will have to re-run the above command to add it to the new policy.